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Unveiling the dark side of technology adoption: discontinuance intention through negative expectation and cognitive dissonance theories.

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Bibliographic Details
Title: Unveiling the dark side of technology adoption: discontinuance intention through negative expectation and cognitive dissonance theories.
Authors: Ranjan, Aditya1 (AUTHOR) aditya00ranjan@gmail.com, Mukherjee, Srabanti1 (AUTHOR)
Source: Journal of Marketing Theory & Practice. Apr2026, p1-20. 20p. 2 Illustrations.
Database: Business Source Ultimate
Description
ISSN:10696679
DOI:10.1080/10696679.2026.2653978