APA (7th ed.) Citation

Ranjan, A., & Mukherjee, S. (2026). Unveiling the dark side of technology adoption: Discontinuance intention through negative expectation and cognitive dissonance theories. Journal of Marketing Theory & Practice, 1. https://doi.org/10.1080/10696679.2026.2653978

Chicago Style (17th ed.) Citation

Ranjan, Aditya, and Srabanti Mukherjee. "Unveiling the Dark Side of Technology Adoption: Discontinuance Intention Through Negative Expectation and Cognitive Dissonance Theories." Journal of Marketing Theory & Practice 2026: 1. https://doi.org/10.1080/10696679.2026.2653978.

MLA (9th ed.) Citation

Ranjan, Aditya, and Srabanti Mukherjee. "Unveiling the Dark Side of Technology Adoption: Discontinuance Intention Through Negative Expectation and Cognitive Dissonance Theories." Journal of Marketing Theory & Practice, 2026, p. 1, https://doi.org/10.1080/10696679.2026.2653978.