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Unveiling the dark side of technology adoption: discontinuance intention through negative expectation and cognitive dissonance theories.

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Title: Unveiling the dark side of technology adoption: discontinuance intention through negative expectation and cognitive dissonance theories.
Authors: Ranjan, Aditya1 (AUTHOR) aditya00ranjan@gmail.com, Mukherjee, Srabanti1 (AUTHOR)
Source: Journal of Marketing Theory & Practice. Apr2026, p1-20. 20p. 2 Illustrations.
Database: Business Source Ultimate
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192837553
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      – Type: doi
        Value: 10.1080/10696679.2026.2653978
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 1
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      – TitleFull: Unveiling the dark side of technology adoption: discontinuance intention through negative expectation and cognitive dissonance theories.
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            NameFull: Ranjan, Aditya
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            NameFull: Mukherjee, Srabanti
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            – D: 10
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
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