Unveiling the dark side of technology adoption: discontinuance intention through negative expectation and cognitive dissonance theories.
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| Title: | Unveiling the dark side of technology adoption: discontinuance intention through negative expectation and cognitive dissonance theories. |
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| Authors: | Ranjan, Aditya1 (AUTHOR) aditya00ranjan@gmail.com, Mukherjee, Srabanti1 (AUTHOR) |
| Source: | Journal of Marketing Theory & Practice. Apr2026, p1-20. 20p. 2 Illustrations. |
| Database: | Business Source Ultimate |
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