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Surprise Marketing.

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Bibliographic Details
Title: Surprise Marketing.
Authors: Lim, Xin‐Jean1,2 (AUTHOR), Lim, Weng Marc3,4,5,6,7 (AUTHOR), Thaichon, Park8 (AUTHOR)
Source: Psychology & Marketing. Apr2026, p1. 21p. 2 Illustrations.
Database: Business Source Ultimate
Description
ISSN:07426046
DOI:10.1002/mar.70146