APA (7th ed.) Citation

Lim, X., Lim, W. M., & Thaichon, P. (2026). Surprise Marketing. Psychology & Marketing, 1. https://doi.org/10.1002/mar.70146

Chicago Style (17th ed.) Citation

Lim, Xin‐Jean, Weng Marc Lim, and Park Thaichon. "Surprise Marketing." Psychology & Marketing 2026: 1. https://doi.org/10.1002/mar.70146.

MLA (9th ed.) Citation

Lim, Xin‐Jean, et al. "Surprise Marketing." Psychology & Marketing, 2026, p. 1, https://doi.org/10.1002/mar.70146.