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Surprise Marketing.

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Bibliographic Details
Title: Surprise Marketing.
Authors: Lim, Xin‐Jean1,2 (AUTHOR), Lim, Weng Marc3,4,5,6,7 (AUTHOR), Thaichon, Park8 (AUTHOR)
Source: Psychology & Marketing. Apr2026, p1. 21p. 2 Illustrations.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 192838576
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
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  Data: Surprise Marketing.
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  Data: <searchLink fieldCode="AR" term="%22Lim%2C+Xin‐Jean%22">Lim, Xin‐Jean</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lim%2C+Weng+Marc%22">Lim, Weng Marc</searchLink><relatesTo>3,4,5,6,7</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Thaichon%2C+Park%22">Thaichon, Park</searchLink><relatesTo>8</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Psychology+%26+Marketing%22">Psychology & Marketing</searchLink>. Apr2026, p1. 21p. 2 Illustrations.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192838576
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1002/mar.70146
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 21
        StartPage: 1
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      – TitleFull: Surprise Marketing.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Lim, Xin‐Jean
      – PersonEntity:
          Name:
            NameFull: Lim, Weng Marc
      – PersonEntity:
          Name:
            NameFull: Thaichon, Park
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          Dates:
            – D: 09
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 07426046
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            – TitleFull: Psychology & Marketing
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