Designing Layouts for Sequential Experiences: Application to Cultural Institutions.
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| Title: | Designing Layouts for Sequential Experiences: Application to Cultural Institutions. |
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| Authors: | Aouad, Ali1 (AUTHOR) maouad@mit.edu, Deshmane, Abhishek2 (AUTHOR) abhishek.deshmane@scheller.gatech.edu, Martínez-de-Albéniz, Victor3 (AUTHOR) valbeniz@iese.edu |
| Source: | Management Science (INFORMS). Apr2026, Vol. 72 Issue 4, p3528-3549. 22p. |
| Database: | Business Source Ultimate |
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