From Cheat Sheets to Peer Teaching: A Longitudinal Investigation of the Sequential Activation Model in Marketing Education.

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Bibliographic Details
Title:	From Cheat Sheets to Peer Teaching: A Longitudinal Investigation of the Sequential Activation Model in Marketing Education.
Authors:	Park, Heejung¹ (AUTHOR) hepark@nmu.edu
Source:	Marketing Education Review. Apr2026, p1-12. 12p. 1 Illustration.
Database:	Business Source Ultimate

Description
ISSN:	10528008
DOI:	10.1080/10528008.2026.2658090