From Cheat Sheets to Peer Teaching: A Longitudinal Investigation of the Sequential Activation Model in Marketing Education.

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Bibliographic Details
Title: From Cheat Sheets to Peer Teaching: A Longitudinal Investigation of the Sequential Activation Model in Marketing Education.
Authors: Park, Heejung1 (AUTHOR) hepark@nmu.edu
Source: Marketing Education Review. Apr2026, p1-12. 12p. 1 Illustration.
Database: Business Source Ultimate
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