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Prototype distinctiveness or exemplar distinctiveness? The effect of innovation categorisation position strategy on investor evaluation.

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Bibliographic Details
Title: Prototype distinctiveness or exemplar distinctiveness? The effect of innovation categorisation position strategy on investor evaluation.
Authors: Chen, Xiaomei1 (AUTHOR), Wu, Xiaojie1 (AUTHOR) xiaojie_wu@163.com, Wang, Xiuqiong2 (AUTHOR)
Source: Innovation: Organization & Management. May2026, Vol. 28 Issue 2, p237-274. 38p.
Database: Business Source Ultimate
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ISSN:14479338
DOI:10.1080/14479338.2025.2486845