Prototype distinctiveness or exemplar distinctiveness? The effect of innovation categorisation position strategy on investor evaluation.
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| Title: | Prototype distinctiveness or exemplar distinctiveness? The effect of innovation categorisation position strategy on investor evaluation. |
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| Authors: | Chen, Xiaomei1 (AUTHOR), Wu, Xiaojie1 (AUTHOR) xiaojie_wu@163.com, Wang, Xiuqiong2 (AUTHOR) |
| Source: | Innovation: Organization & Management. May2026, Vol. 28 Issue 2, p237-274. 38p. |
| Database: | Business Source Ultimate |
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