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Marketing Across Generations: A “University Social Media Video Competition” Teaching Innovation.

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Bibliographic Details
Title: Marketing Across Generations: A “University Social Media Video Competition” Teaching Innovation.
Authors: Lunde, Matthew B.1 (AUTHOR) MLunde@d.umn.edu
Source: Marketing Education Review. Apr2026, p1-11. 11p.
Database: Business Source Ultimate
Description
ISSN:10528008
DOI:10.1080/10528008.2026.2663461