Building Brand Trust Through Influencers: The Mediating Role of Consumer Engagement.
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| Title: | Building Brand Trust Through Influencers: The Mediating Role of Consumer Engagement. |
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| Authors: | Sarkis, Nada1 (AUTHOR), Jabbour Al Maalouf, Nada1 (AUTHOR) nada.almaalouf@usek.edu.lb, Abou Jaoude, Ella1 (AUTHOR), Azzi, Tarek1 (AUTHOR) |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. Apr2026, Vol. 21 Issue 4, p114. 20p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21040114 |
