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Multihoming Alliances and Price Competition.

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Bibliographic Details
Title: Multihoming Alliances and Price Competition.
Authors: Uppal, Abhinav (AUTHOR) abhinav_uppal@isb.edu, Kumar, Nanda (AUTHOR), Gangwar, Manish (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p464-480. 17p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251381805