APA (7th ed.) Citation

Uppal, A., Kumar, N., & Gangwar, M. (2026). Multihoming Alliances and Price Competition. Journal of Marketing Research (JMR), 63(3), 464. https://doi.org/10.1177/00222437251381805

Chicago Style (17th ed.) Citation

Uppal, Abhinav, Nanda Kumar, and Manish Gangwar. "Multihoming Alliances and Price Competition." Journal of Marketing Research (JMR) 63, no. 3 (2026): 464. https://doi.org/10.1177/00222437251381805.

MLA (9th ed.) Citation

Uppal, Abhinav, et al. "Multihoming Alliances and Price Competition." Journal of Marketing Research (JMR), vol. 63, no. 3, 2026, p. 464, https://doi.org/10.1177/00222437251381805.