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Multihoming Alliances and Price Competition.

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Title: Multihoming Alliances and Price Competition.
Authors: Uppal, Abhinav (AUTHOR) abhinav_uppal@isb.edu, Kumar, Nanda (AUTHOR), Gangwar, Manish (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p464-480. 17p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 193488429
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PubType: Academic Journal
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  Data: Multihoming Alliances and Price Competition.
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  Data: <searchLink fieldCode="AR" term="%22Uppal%2C+Abhinav%22">Uppal, Abhinav</searchLink> (AUTHOR)<i> abhinav_uppal@isb.edu</i><br /><searchLink fieldCode="AR" term="%22Kumar%2C+Nanda%22">Kumar, Nanda</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Gangwar%2C+Manish%22">Gangwar, Manish</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Jun2026, Vol. 63 Issue 3, p464-480. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193488429
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1177/00222437251381805
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 17
        StartPage: 464
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      – TitleFull: Multihoming Alliances and Price Competition.
        Type: main
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            NameFull: Uppal, Abhinav
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            NameFull: Kumar, Nanda
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            NameFull: Gangwar, Manish
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            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 63
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