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Improving the Discriminant Validation of Multi-Item Scales.

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Title: Improving the Discriminant Validation of Multi-Item Scales.
Authors: Pieters, Constant (AUTHOR) cpi.marktg@cbs.dk, Baumgartner, Hans (AUTHOR), Pieters, Rik (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p502-517. 16p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251388994