APA (7th ed.) Citation

Pieters, C., Baumgartner, H., & Pieters, R. (2026). Improving the Discriminant Validation of Multi-Item Scales. Journal of Marketing Research (JMR), 63(3), 502. https://doi.org/10.1177/00222437251388994

Chicago Style (17th ed.) Citation

Pieters, Constant, Hans Baumgartner, and Rik Pieters. "Improving the Discriminant Validation of Multi-Item Scales." Journal of Marketing Research (JMR) 63, no. 3 (2026): 502. https://doi.org/10.1177/00222437251388994.

MLA (9th ed.) Citation

Pieters, Constant, et al. "Improving the Discriminant Validation of Multi-Item Scales." Journal of Marketing Research (JMR), vol. 63, no. 3, 2026, p. 502, https://doi.org/10.1177/00222437251388994.