Improving the Discriminant Validation of Multi-Item Scales.
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| Title: | Improving the Discriminant Validation of Multi-Item Scales. |
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| Authors: | Pieters, Constant (AUTHOR) cpi.marktg@cbs.dk, Baumgartner, Hans (AUTHOR), Pieters, Rik (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p502-517. 16p. |
| Database: | Business Source Ultimate |
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