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Ideological Tensions in the Consumption of Global Brands in an Emerging African Market.

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Bibliographic Details
Title: Ideological Tensions in the Consumption of Global Brands in an Emerging African Market.
Authors: Ndichu, Edna G.1 (AUTHOR) endichu@whitworth.edu, Upadhyaya, Shikha2 (AUTHOR)
Source: Journal of Global Marketing. Apr-Jun2026, Vol. 39 Issue 2, p235-252. 18p.
Database: Business Source Ultimate
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ISSN:08911762
DOI:10.1080/08911762.2025.2508242