APA (7th ed.) Citation

Ndichu, E. G., & Upadhyaya, S. (2026). Ideological Tensions in the Consumption of Global Brands in an Emerging African Market. Journal of Global Marketing, 39(2), 235. https://doi.org/10.1080/08911762.2025.2508242

Chicago Style (17th ed.) Citation

Ndichu, Edna G., and Shikha Upadhyaya. "Ideological Tensions in the Consumption of Global Brands in an Emerging African Market." Journal of Global Marketing 39, no. 2 (2026): 235. https://doi.org/10.1080/08911762.2025.2508242.

MLA (9th ed.) Citation

Ndichu, Edna G., and Shikha Upadhyaya. "Ideological Tensions in the Consumption of Global Brands in an Emerging African Market." Journal of Global Marketing, vol. 39, no. 2, 2026, p. 235, https://doi.org/10.1080/08911762.2025.2508242.