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Ideological Tensions in the Consumption of Global Brands in an Emerging African Market.

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Title: Ideological Tensions in the Consumption of Global Brands in an Emerging African Market.
Authors: Ndichu, Edna G.1 (AUTHOR) endichu@whitworth.edu, Upadhyaya, Shikha2 (AUTHOR)
Source: Journal of Global Marketing. Apr-Jun2026, Vol. 39 Issue 2, p235-252. 18p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Ideological Tensions in the Consumption of Global Brands in an Emerging African Market.
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        Value: 10.1080/08911762.2025.2508242
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 235
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      – TitleFull: Ideological Tensions in the Consumption of Global Brands in an Emerging African Market.
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              Text: Apr-Jun2026
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              Y: 2026
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