Digital Influence and Traditional Buying Behaviour in Rural India’s FMCG Market: A Decadal Qualitative Analysis of Secondary Evidence.
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| Title: | Digital Influence and Traditional Buying Behaviour in Rural India’s FMCG Market: A Decadal Qualitative Analysis of Secondary Evidence. |
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| Authors: | Vaibhav Prakash1 vaibhav.anrique@gmail.com, Raunaque, Nausherwan2 nausherwan22dec@gmail.com |
| Source: | Advances in Consumer Research. Apr2026, Vol. 3 Issue 4, p316-321. 6p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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