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Digital Influence and Traditional Buying Behaviour in Rural India’s FMCG Market: A Decadal Qualitative Analysis of Secondary Evidence.

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Title: Digital Influence and Traditional Buying Behaviour in Rural India’s FMCG Market: A Decadal Qualitative Analysis of Secondary Evidence.
Authors: Vaibhav Prakash1 vaibhav.anrique@gmail.com, Raunaque, Nausherwan2 nausherwan22dec@gmail.com
Source: Advances in Consumer Research. Apr2026, Vol. 3 Issue 4, p316-321. 6p.
Database: Business Source Ultimate
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  Data: Digital Influence and Traditional Buying Behaviour in Rural India’s FMCG Market: A Decadal Qualitative Analysis of Secondary Evidence.
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Apr2026, Vol. 3 Issue 4, p316-321. 6p.
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              Text: Apr2026
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