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The Bright Side of Lower Quality: Evidence from Restaurant Exploration.

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Bibliographic Details
Title: The Bright Side of Lower Quality: Evidence from Restaurant Exploration.
Authors: Carrera, Clara1 (AUTHOR) ccarrera@iese.edu, Martínez-de-Albéniz, Victor1 (AUTHOR) valbeniz@iese.edu, Sosa, Manuel E.2 (AUTHOR) manuel.sosa@insead.edu
Source: Management Science (INFORMS). May2026, Vol. 72 Issue 5, p3847-3864. 18p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2022.04141