extending experiential learning in marketing strategy education: the generative-ai living case approach.

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Bibliographic Details
Title:	extending experiential learning in marketing strategy education: the generative-ai living case approach.
Authors:	Anderson, Jeffrey E¹ (AUTHOR) jander51@calstatela.edu, Nguyen, Carlin¹ (AUTHOR), Monahan, Lisa² (AUTHOR), Tofighi, Maryam¹ (AUTHOR)
Source:	Marketing Education Review. May2026, p1-15. 15p.
Database:	Business Source Ultimate

Description
ISSN:	10528008
DOI:	10.1080/10528008.2026.2668681