Anderson, J. E., Nguyen, C., Monahan, L., & Tofighi, M. (2026). extending experiential learning in marketing strategy education: The generative-ai living case approach. Marketing Education Review, 1. https://doi.org/10.1080/10528008.2026.2668681
Chicago Style (17th ed.) CitationAnderson, Jeffrey E., Carlin Nguyen, Lisa Monahan, and Maryam Tofighi. "Extending Experiential Learning in Marketing Strategy Education: The Generative-ai Living Case Approach." Marketing Education Review 2026: 1. https://doi.org/10.1080/10528008.2026.2668681.
MLA (9th ed.) CitationAnderson, Jeffrey E., et al. "Extending Experiential Learning in Marketing Strategy Education: The Generative-ai Living Case Approach." Marketing Education Review, 2026, p. 1, https://doi.org/10.1080/10528008.2026.2668681.