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extending experiential learning in marketing strategy education: the generative-ai living case approach.

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Title: extending experiential learning in marketing strategy education: the generative-ai living case approach.
Authors: Anderson, Jeffrey E1 (AUTHOR) jander51@calstatela.edu, Nguyen, Carlin1 (AUTHOR), Monahan, Lisa2 (AUTHOR), Tofighi, Maryam1 (AUTHOR)
Source: Marketing Education Review. May2026, p1-15. 15p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 193613874
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: extending experiential learning in marketing strategy education: the generative-ai living case approach.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. May2026, p1-15. 15p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193613874
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      – Type: doi
        Value: 10.1080/10528008.2026.2668681
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 1
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      – TitleFull: extending experiential learning in marketing strategy education: the generative-ai living case approach.
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            NameFull: Anderson, Jeffrey E
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            NameFull: Nguyen, Carlin
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            NameFull: Monahan, Lisa
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            NameFull: Tofighi, Maryam
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            – D: 09
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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            – TitleFull: Marketing Education Review
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