extending experiential learning in marketing strategy education: the generative-ai living case approach.
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| Title: | extending experiential learning in marketing strategy education: the generative-ai living case approach. |
|---|---|
| Authors: | Anderson, Jeffrey E1 (AUTHOR) jander51@calstatela.edu, Nguyen, Carlin1 (AUTHOR), Monahan, Lisa2 (AUTHOR), Tofighi, Maryam1 (AUTHOR) |
| Source: | Marketing Education Review. May2026, p1-15. 15p. |
| Database: | Business Source Ultimate |
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