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What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures.

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Bibliographic Details
Title: What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures.
Authors: Pol, Gratiana (AUTHOR) gp@hyperthesis.ai, Yin, Eden (AUTHOR), Tellis, Gerard J. (AUTHOR)
Source: Journal of International Marketing. Jun2026, Vol. 34 Issue 2, p24-42. 19p.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X261440313