APA (7th ed.) Citation

Pol, G., Yin, E., & Tellis, G. J. (2026). What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures. Journal of International Marketing, 34(2), 24. https://doi.org/10.1177/1069031X261440313

Chicago Style (17th ed.) Citation

Pol, Gratiana, Eden Yin, and Gerard J. Tellis. "What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures." Journal of International Marketing 34, no. 2 (2026): 24. https://doi.org/10.1177/1069031X261440313.

MLA (9th ed.) Citation

Pol, Gratiana, et al. "What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures." Journal of International Marketing, vol. 34, no. 2, 2026, p. 24, https://doi.org/10.1177/1069031X261440313.