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What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures.

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Title: What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures.
Authors: Pol, Gratiana (AUTHOR) gp@hyperthesis.ai, Yin, Eden (AUTHOR), Tellis, Gerard J. (AUTHOR)
Source: Journal of International Marketing. Jun2026, Vol. 34 Issue 2, p24-42. 19p.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 193622535
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PubType: Academic Journal
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  Data: What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures.
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  Data: <searchLink fieldCode="AR" term="%22Pol%2C+Gratiana%22">Pol, Gratiana</searchLink> (AUTHOR)<i> gp@hyperthesis.ai</i><br /><searchLink fieldCode="AR" term="%22Yin%2C+Eden%22">Yin, Eden</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Tellis%2C+Gerard+J%2E%22">Tellis, Gerard J.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Jun2026, Vol. 34 Issue 2, p24-42. 19p.
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        Value: 10.1177/1069031X261440313
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 24
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      – TitleFull: What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures.
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            NameFull: Pol, Gratiana
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            NameFull: Yin, Eden
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              Text: Jun2026
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              Y: 2026
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