What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures.
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| Title: | What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures. |
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| Authors: | Pol, Gratiana (AUTHOR) gp@hyperthesis.ai, Yin, Eden (AUTHOR), Tellis, Gerard J. (AUTHOR) |
| Source: | Journal of International Marketing. Jun2026, Vol. 34 Issue 2, p24-42. 19p. |
| Database: | Business Source Ultimate |
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