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Disparaging humorous advertising: A bibliometric review.

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Bibliographic Details
Title: Disparaging humorous advertising: A bibliometric review.
Authors: Voutsa, Maria C.1 (AUTHOR) maria.voutsa@cut.ac.cy
Source: Journal of Marketing Communications. Jun2026, Vol. 32 Issue 4, p430-454. 25p.
Database: Business Source Ultimate
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ISSN:13527266
DOI:10.1080/13527266.2024.2397648