Disparaging humorous advertising: A bibliometric review.
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| Title: | Disparaging humorous advertising: A bibliometric review. |
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| Authors: | Voutsa, Maria C.1 (AUTHOR) maria.voutsa@cut.ac.cy |
| Source: | Journal of Marketing Communications. Jun2026, Vol. 32 Issue 4, p430-454. 25p. |
| Database: | Business Source Ultimate |
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