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A typology of influencer-driven customer journeys.

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Bibliographic Details
Title: A typology of influencer-driven customer journeys.
Authors: De-Juan-Vigaray, María D.1 (AUTHOR), Cocco, Helen2 (AUTHOR) h.cocco@ieseg.fr
Source: Journal of Marketing Management. Jun2026, Vol. 42 Issue 7/8, p1084-1109. 26p.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2025.2596893