A typology of influencer-driven customer journeys.
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| Title: | A typology of influencer-driven customer journeys. |
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| Authors: | De-Juan-Vigaray, María D.1 (AUTHOR), Cocco, Helen2 (AUTHOR) h.cocco@ieseg.fr |
| Source: | Journal of Marketing Management. Jun2026, Vol. 42 Issue 7/8, p1084-1109. 26p. |
| Database: | Business Source Ultimate |
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