Consumer Culpability and Boycott in China’s Fast Fashion Industry: The Mediating Role of Consumer Perceived Ethicality and the Moderating Effect of Perceived Benefits.

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Bibliographic Details
Title:	Consumer Culpability and Boycott in China’s Fast Fashion Industry: The Mediating Role of Consumer Perceived Ethicality and the Moderating Effect of Perceived Benefits.
Alternate Title:	Kesalahan Pengguna dan Boikot dalam Industri Fesyen Pantas China: Peranan Pengantara Etika yang Ditanggapi Pengguna dan Kesan Penyederhanaan Faedah yang Dirasai.
Authors:	Su, Kexin¹ p130602@siswa.ukm.edu.my, Ab. Hamid, Siti Ngayesah¹ ctngayesah@ukm.edu.my
Source:	Jurnal Pengurusan. 2026, Vol. 76, p1-14. 14p.
Database:	Business Source Ultimate

Description
ISSN:	01272713
DOI:	10.17576/pengurusan-2026-76-1