Consumer Culpability and Boycott in China’s Fast Fashion Industry: The Mediating Role of Consumer Perceived Ethicality and the Moderating Effect of Perceived Benefits.
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| Title: | Consumer Culpability and Boycott in China’s Fast Fashion Industry: The Mediating Role of Consumer Perceived Ethicality and the Moderating Effect of Perceived Benefits. |
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| Alternate Title: | Kesalahan Pengguna dan Boikot dalam Industri Fesyen Pantas China: Peranan Pengantara Etika yang Ditanggapi Pengguna dan Kesan Penyederhanaan Faedah yang Dirasai. |
| Authors: | Su, Kexin1 p130602@siswa.ukm.edu.my, Ab. Hamid, Siti Ngayesah1 ctngayesah@ukm.edu.my |
| Source: | Jurnal Pengurusan. 2026, Vol. 76, p1-14. 14p. |
| Database: | Business Source Ultimate |
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