Attention in Motion: Using Scroll Tracking to Measure the Dynamics of Preferential Choice.

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Bibliographic Details
Title: Attention in Motion: Using Scroll Tracking to Measure the Dynamics of Preferential Choice.
Authors: Leppänen, Ilkka1 (AUTHOR) ilkka.j.leppanen@aalto.fi
Source: Management Science (INFORMS). May2026, p1. 21p.
Database: Business Source Ultimate
Description
ISSN:00251909
DOI:10.1287/mnsc.2024.06264