Attention in Motion: Using Scroll Tracking to Measure the Dynamics of Preferential Choice.
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| Title: | Attention in Motion: Using Scroll Tracking to Measure the Dynamics of Preferential Choice. |
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| Authors: | Leppänen, Ilkka1 (AUTHOR) ilkka.j.leppanen@aalto.fi |
| Source: | Management Science (INFORMS). May2026, p1. 21p. |
| Database: | Business Source Ultimate |
| ISSN: | 00251909 |
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| DOI: | 10.1287/mnsc.2024.06264 |