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Attention in Motion: Using Scroll Tracking to Measure the Dynamics of Preferential Choice.

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Title: Attention in Motion: Using Scroll Tracking to Measure the Dynamics of Preferential Choice.
Authors: Leppänen, Ilkka1 (AUTHOR) ilkka.j.leppanen@aalto.fi
Source: Management Science (INFORMS). May2026, p1. 21p.
Database: Business Source Ultimate
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        Value: 10.1287/mnsc.2024.06264
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        Text: English
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      – TitleFull: Attention in Motion: Using Scroll Tracking to Measure the Dynamics of Preferential Choice.
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              Text: May2026
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              Y: 2026
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