Beyond utility: emotional resistance and symbolic barriers to toy rental services.

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Bibliographic Details
Title:	Beyond utility: emotional resistance and symbolic barriers to toy rental services.
Authors:	Cerio, Eva¹ (AUTHOR) eva.cerio@univ-angers.fr, Chautard-Dardé, Tiphaine¹ (AUTHOR), Juge, Elodie² (AUTHOR)
Source:	Journal of Marketing Management. May2026, p1-30. 30p. 2 Illustrations.
Database:	Business Source Ultimate

Description
ISSN:	0267257X
DOI:	10.1080/0267257x.2026.2676709