Every Dog has Its Day: How Top‐Dog Versus Underdog Brand Positioning Affects Unethical Consumer Behavior.
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| Title: | Every Dog has Its Day: How Top‐Dog Versus Underdog Brand Positioning Affects Unethical Consumer Behavior. |
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| Authors: | Fu, Huijian1 (AUTHOR), Cai, Wei2 (AUTHOR), Hu, Linfeng3 (AUTHOR) hulinfeng@zjut.edu.cn |
| Source: | Psychology & Marketing. May2026, p1. 17p. 2 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 07426046 |
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| DOI: | 10.1002/mar.70176 |
