APA (7th ed.) Citation

Fu, H., Cai, W., & Hu, L. (2026). Every Dog has Its Day: How Top‐Dog Versus Underdog Brand Positioning Affects Unethical Consumer Behavior. Psychology & Marketing, 1. https://doi.org/10.1002/mar.70176

Chicago Style (17th ed.) Citation

Fu, Huijian, Wei Cai, and Linfeng Hu. "Every Dog Has Its Day: How Top‐Dog Versus Underdog Brand Positioning Affects Unethical Consumer Behavior." Psychology & Marketing 2026: 1. https://doi.org/10.1002/mar.70176.

MLA (9th ed.) Citation

Fu, Huijian, et al. "Every Dog Has Its Day: How Top‐Dog Versus Underdog Brand Positioning Affects Unethical Consumer Behavior." Psychology & Marketing, 2026, p. 1, https://doi.org/10.1002/mar.70176.