Targeted Social Media Ads and Impulse Buying Behaviour Among Young Consumers: A Mixed-Methods Study.
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| Title: | Targeted Social Media Ads and Impulse Buying Behaviour Among Young Consumers: A Mixed-Methods Study. |
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| Authors: | Samotra, Karishma1, Singh, Vijay2 |
| Source: | Advances in Consumer Research. May2026, Vol. 3 Issue 5, p493-500. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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