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Targeted Social Media Ads and Impulse Buying Behaviour Among Young Consumers: A Mixed-Methods Study.

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Bibliographic Details
Title: Targeted Social Media Ads and Impulse Buying Behaviour Among Young Consumers: A Mixed-Methods Study.
Authors: Samotra, Karishma1, Singh, Vijay2
Source: Advances in Consumer Research. May2026, Vol. 3 Issue 5, p493-500. 8p.
Database: Business Source Ultimate
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  Data: Targeted Social Media Ads and Impulse Buying Behaviour Among Young Consumers: A Mixed-Methods Study.
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              Text: May2026
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