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Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications.

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Title: Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications.
Authors: Jia, Hui1 (AUTHOR), Kim, Daehwan1,2 (AUTHOR) dk@pknu.ac.kr, Kwon, Hyunjin2 (AUTHOR)
Source: Administrative Sciences (2076-3387). May2026, Vol. 16 Issue 5, p229. 33p.
Database: Business Source Ultimate
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ISSN:20763387
DOI:10.3390/admsci16050229