Jia, H., Kim, D., & Kwon, H. (2026). Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications. Administrative Sciences (2076-3387), 16(5), 229. https://doi.org/10.3390/admsci16050229
Chicago Style (17th ed.) CitationJia, Hui, Daehwan Kim, and Hyunjin Kwon. "Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications." Administrative Sciences (2076-3387) 16, no. 5 (2026): 229. https://doi.org/10.3390/admsci16050229.
MLA (9th ed.) CitationJia, Hui, et al. "Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications." Administrative Sciences (2076-3387), vol. 16, no. 5, 2026, p. 229, https://doi.org/10.3390/admsci16050229.